How to Integrate SMS Reminders into Google Calendar
    Google Calendar
    Updated 02/01/20266 min read

    How to Integrate SMS Reminders into Google Calendar

    Connect Google Calendar to Remindlo and automate SMS reminders for every appointment.

    Connect Google Calendar to Remindlo and automate SMS reminders for every appointment. This guide shows you exactly how to set up the integration, customize messages, and start reducing no-shows today.

    Whether you run a dental practice, MOT testing station, or beauty salon, this step-by-step tutorial will help you send automatic text reminders to clients without any manual work.

    Why SMS Reminders Beat Email Notifications

    Before diving into the setup, let's address a common question: why bother with SMS when Google Calendar already sends email reminders?

    The numbers tell the story:

    • SMS open rate: 98% - almost every text gets read

    • Email open rate: 20-30% - most appointment emails go unnoticed

    • SMS response time: 90 seconds - people check texts immediately

    • Email response time: 90 minutes - if they respond at all

    For appointment-based businesses, this difference translates directly into revenue. A client who misses your email reminder might forget their appointment entirely. A text message cuts through the noise.

    Since switching to SMS reminders, our no-show rate dropped from 15% to under 5%. That's thousands of pounds saved every month."

    Sarah, Dental Practice Manager, Manchester

    Does Google Calendar Have Built-in SMS Reminders?

    No. Google Calendar offers three types of native notifications:

    1. Email reminders - sent to attendees' Gmail

    2. Push notifications - requires the Google Calendar app installed

    3. Browser pop-ups - only works if the calendar is open

    None of these send actual SMS text messages to phone numbers. To text your clients about upcoming appointments, you need a third-party integration like Remindlo.

    This is where most businesses get stuck. They assume Google Calendar handles everything, then wonder why clients keep missing appointments.

    Prerequisites

    Before starting the integration, make sure you have:

    • A Remindlo account (create one for free)

    • A Google Workspace or personal Google Calendar you own

    • Phone numbers stored in calendar event descriptions or guest lists

    The setup takes about 5 minutes.

    Method 1: Connect Google Calendar to the Remindlo Dashboard

    This is the recommended approach for most businesses. Once connected, Remindlo monitors your calendar and sends SMS reminders automatically.

    Step 1: Connect Google Calendar

    1. Open the Remindlo dashboard and go to Integrations

    2. Select Google Calendar and click Connect

    3. Log in with Google and allow Remindlo to read your calendars (select all permissions)

    That's it for the connection. Remindlo now syncs with your calendar.

    Step 2: How Remindlo Handles Your Events

    Remindlo works on autopilot with intelligent event processing:

    • Phone number found in event: SMS reminders are scheduled automatically based on your campaign settings

    • No phone number: The event appears in your Calendar Leads section for manual review

    This means you don't need to change how you create appointments. Just keep adding events to Google Calendar as usual.

    → Connect your Google Calendar now

    Step 3: Customize Your SMS Message

    Navigate to Campaigns in your Remindlo dashboard to customize reminder messages. You can use dynamic variables to personalize each text:

    Variable

    What it inserts

    {{first_name}}

    Client's first name

    {{last_name}}

    Client's last name

    {{date}}

    Appointment date

    {{business_name}}

    Your business name

    {{business_phone}}

    Your contact number

    {{business_address}}

    Your location

    Example message:

    Hi {{first_name}}, reminder: your appointment at {{business_name}} is tomorrow. To reschedule call us on {{business_phone}}.

    Keep messages under 160 characters when possible to avoid splitting into multiple SMS segments.

    Step 4: Set Your Reminder Schedule

    Most successful businesses send two reminders:

    1. 2 days before - gives clients time to reschedule if needed

    2. 24 hours before - final confirmation when it's top of mind

    You can configure this timing in your campaign settings. Some industries benefit from a third reminder 7 days before for appointments booked far in advance.

    Step 5: Send a Test Reminder

    Before going live:

    1. Create a test event in Google Calendar with your own phone number

    2. Add the phone number in the event description (e.g., "Phone: +44 7700 900000")

    3. Wait for Remindlo to sync (usually within minutes)

    4. Confirm the reminder arrives at the expected time

    Method 2: Google Calendar Sidebar Add-on

    Prefer working directly inside Google Calendar? The Remindlo sidebar add-on lets you manage reminders without leaving your calendar.

    Install the Add-on

    1. Open Google Calendar in your browser

    2. Click the sidebar on the right and look for Remindlo

    3. If you don't see it, install from Google Workspace Marketplace

    Link Your Remindlo Account

    1. In the add-on sidebar, click Link Your Remindlo Account

    2. Click Get API Key from Remindlo - this opens your dashboard

    3. Copy your API key (starts with sk_live_)

    4. Paste the key in the add-on and choose whether to enable auto-assign

    5. Click Save & Continue and select your default campaign

    Configure Add-on Settings

    • Auto-assign: When enabled, new contacts are added automatically with the default campaign

    • Default Country Prefix: Set to +44 for UK numbers or +1 for US. This converts local formats (07xxx) to the international format

    • Account actions: Test connection, open dashboard, or reset if needed

    Using the Add-on with Events

    When you open any calendar event, the Remindlo sidebar shows:

    • Sync status - whether reminders are scheduled

    • Phone detection - found or missing

    • Manual controls - sync now, resolve missing data, change campaign

    If a phone number is missing, enter it manually or select a different campaign.

    Which Businesses Benefit Most?

    Google Calendar SMS integration works especially well for:

    Any business with recurring appointments and client phone numbers can benefit.

    → Calculate how much you could save

    Remindlo vs Other Google Calendar SMS Tools

    Several tools offer Google Calendar SMS integration. Here's what makes Remindlo a better choice:

    Feature

    Remindlo

    Typical Competitors

    Free tier

    ✅ 10 SMS/month

    Often no free tier

    Works

    ✅ Worldwide

    Usually US-first

    Setup time

    5 minutes

    15-30 minutes

    Auto-sync

    ✅ Real-time

    Hourly or manual

    Sidebar add-on

    ✅ Included

    Often extra cost

    Starting price

    Free

    £30-50/month

    Best Practices for Higher Response Rates

    After helping hundreds of businesses set up SMS reminders, we've identified what works:

    Message timing:

    • Send the first reminder 3 days before

    • Send a final reminder 24 hours before

    • For appointments booked weeks ahead, add a 7-day reminder

    Message content:

    • Keep it under 160 characters

    • Always include your business name

    • Provide a way to reschedule (phone number or reply option)

    • Use the client's first name

    What to avoid:

    • All caps (looks like spam)

    • Multiple exclamation marks

    • Vague messages without appointment details

    • Sending more than 3 reminders per appointment

    Troubleshooting Common Issues

    No reminders being sent

    1. Check that your Google Calendar is connected in Integrations

    2. Verify events have phone numbers in the description or guest list

    3. Confirm your campaign is active and has SMS credits

    Reminders arriving at wrong times

    1. Check timezone settings in both Remindlo and Google Calendar

    2. Verify they match your actual business timezone

    3. Test with a new event to confirm the fix

    Duplicate reminders

    This usually happens when:

    • The same event exists in multiple synced calendars

    Solution: don't need to duplicate events across the calendars

    Phone numbers not detected

    Remindlo looks for phone numbers in specific formats. For best results:

    • Use international format: +44 7700 900000

    • Or label clearly: "Phone: 07700 900000"

    • Set your default country prefix in settings to handle local formats

    Frequently Asked Questions

    How much does it cost to send SMS reminders from Google Calendar?

    Remindlo offers a free tier with 10 SMS per month - enough to test the system. Paid plans start at £19/month for 75 SMS. See full pricing.

    Can I send SMS reminders to multiple clients at once?

    Yes. If an event has multiple attendees with phone numbers, each receives their own personalized reminder.

    Do clients need to install any app?

    No. Reminders arrive as standard SMS text messages. Clients don't need to download anything or create accounts.

    Is this GDPR compliant?

    Yes. Remindlo is built for businesses with GDPR compliance in mind. You're responsible for having appropriate consent to contact clients, which is typically covered by your existing appointment booking process.

    How quickly do new appointments sync?

    The dashboard integration syncs in near real-time - usually within a few minutes. The sidebar add-on can trigger immediate manual syncs.

    Get Started in 5 Minutes

    Ready to reduce no-shows and save hours of manual reminder calls?

    1. Create your free Remindlo account

    2. Connect Google Calendar in Integrations

    3. Customize your reminder message

    4. Let Remindlo handle the rest

    No credit card required. Your first 10 SMS are free.

    → Start sending SMS reminders today