
How to Integrate SMS Reminders into Google Calendar
Connect Google Calendar to Remindlo and automate SMS reminders for every appointment.
Connect Google Calendar to Remindlo and automate SMS reminders for every appointment. This guide shows you exactly how to set up the integration, customize messages, and start reducing no-shows today.
Whether you run a dental practice, MOT testing station, or beauty salon, this step-by-step tutorial will help you send automatic text reminders to clients without any manual work.
Why SMS Reminders Beat Email Notifications
Before diving into the setup, let's address a common question: why bother with SMS when Google Calendar already sends email reminders?
The numbers tell the story:
SMS open rate: 98% - almost every text gets read
Email open rate: 20-30% - most appointment emails go unnoticed
SMS response time: 90 seconds - people check texts immediately
Email response time: 90 minutes - if they respond at all
For appointment-based businesses, this difference translates directly into revenue. A client who misses your email reminder might forget their appointment entirely. A text message cuts through the noise.
Since switching to SMS reminders, our no-show rate dropped from 15% to under 5%. That's thousands of pounds saved every month."
Sarah, Dental Practice Manager, Manchester
Does Google Calendar Have Built-in SMS Reminders?
No. Google Calendar offers three types of native notifications:
Email reminders - sent to attendees' Gmail
Push notifications - requires the Google Calendar app installed
Browser pop-ups - only works if the calendar is open
None of these send actual SMS text messages to phone numbers. To text your clients about upcoming appointments, you need a third-party integration like Remindlo.
This is where most businesses get stuck. They assume Google Calendar handles everything, then wonder why clients keep missing appointments.
Prerequisites
Before starting the integration, make sure you have:
A Remindlo account (create one for free)
A Google Workspace or personal Google Calendar you own
Phone numbers stored in calendar event descriptions or guest lists
The setup takes about 5 minutes.
Method 1: Connect Google Calendar to the Remindlo Dashboard
This is the recommended approach for most businesses. Once connected, Remindlo monitors your calendar and sends SMS reminders automatically.
Step 1: Connect Google Calendar
Open the Remindlo dashboard and go to Integrations
Select Google Calendar and click Connect
Log in with Google and allow Remindlo to read your calendars (select all permissions)
That's it for the connection. Remindlo now syncs with your calendar.
Step 2: How Remindlo Handles Your Events
Remindlo works on autopilot with intelligent event processing:
Phone number found in event: SMS reminders are scheduled automatically based on your campaign settings
No phone number: The event appears in your Calendar Leads section for manual review
This means you don't need to change how you create appointments. Just keep adding events to Google Calendar as usual.
→ Connect your Google Calendar now
Step 3: Customize Your SMS Message
Navigate to Campaigns in your Remindlo dashboard to customize reminder messages. You can use dynamic variables to personalize each text:
Variable | What it inserts |
|---|---|
{{first_name}} | Client's first name |
{{last_name}} | Client's last name |
{{date}} | Appointment date |
{{business_name}} | Your business name |
{{business_phone}} | Your contact number |
{{business_address}} | Your location |
Example message:
Hi {{first_name}}, reminder: your appointment at {{business_name}} is tomorrow. To reschedule call us on {{business_phone}}.
Keep messages under 160 characters when possible to avoid splitting into multiple SMS segments.
Step 4: Set Your Reminder Schedule
Most successful businesses send two reminders:
2 days before - gives clients time to reschedule if needed
24 hours before - final confirmation when it's top of mind
You can configure this timing in your campaign settings. Some industries benefit from a third reminder 7 days before for appointments booked far in advance.
Step 5: Send a Test Reminder
Before going live:
Create a test event in Google Calendar with your own phone number
Add the phone number in the event description (e.g., "Phone: +44 7700 900000")
Wait for Remindlo to sync (usually within minutes)
Confirm the reminder arrives at the expected time
Method 2: Google Calendar Sidebar Add-on
Prefer working directly inside Google Calendar? The Remindlo sidebar add-on lets you manage reminders without leaving your calendar.
Install the Add-on
Open Google Calendar in your browser
Click the sidebar on the right and look for Remindlo
If you don't see it, install from Google Workspace Marketplace
Link Your Remindlo Account
In the add-on sidebar, click Link Your Remindlo Account
Click Get API Key from Remindlo - this opens your dashboard
Copy your API key (starts with
sk_live_)Paste the key in the add-on and choose whether to enable auto-assign
Click Save & Continue and select your default campaign
Configure Add-on Settings
Auto-assign: When enabled, new contacts are added automatically with the default campaign
Default Country Prefix: Set to
+44for UK numbers or+1for US. This converts local formats (07xxx) to the international formatAccount actions: Test connection, open dashboard, or reset if needed
Using the Add-on with Events
When you open any calendar event, the Remindlo sidebar shows:
Sync status - whether reminders are scheduled
Phone detection - found or missing
Manual controls - sync now, resolve missing data, change campaign
If a phone number is missing, enter it manually or select a different campaign.
Which Businesses Benefit Most?
Google Calendar SMS integration works especially well for:
MOT Testing Stations - annual MOT reminders bring customers back automatically
Tire Shops - seasonal reminders for winter/summer tyre changes
Dental Practices - 6-month checkup reminders reduce patient churn
Car Garages - service interval reminders for oil changes, inspections
Beauty Salons - rebooking reminders for regular treatments
Veterinary Clinics - vaccination and checkup reminders
Any business with recurring appointments and client phone numbers can benefit.
→ Calculate how much you could save
Remindlo vs Other Google Calendar SMS Tools
Several tools offer Google Calendar SMS integration. Here's what makes Remindlo a better choice:
Feature | Remindlo | Typical Competitors |
|---|---|---|
Free tier | ✅ 10 SMS/month | Often no free tier |
Works | ✅ Worldwide | Usually US-first |
Setup time | 5 minutes | 15-30 minutes |
Auto-sync | ✅ Real-time | Hourly or manual |
Sidebar add-on | ✅ Included | Often extra cost |
Starting price | Free | £30-50/month |
Best Practices for Higher Response Rates
After helping hundreds of businesses set up SMS reminders, we've identified what works:
Message timing:
Send the first reminder 3 days before
Send a final reminder 24 hours before
For appointments booked weeks ahead, add a 7-day reminder
Message content:
Keep it under 160 characters
Always include your business name
Provide a way to reschedule (phone number or reply option)
Use the client's first name
What to avoid:
All caps (looks like spam)
Multiple exclamation marks
Vague messages without appointment details
Sending more than 3 reminders per appointment
Troubleshooting Common Issues
No reminders being sent
Check that your Google Calendar is connected in Integrations
Verify events have phone numbers in the description or guest list
Confirm your campaign is active and has SMS credits
Reminders arriving at wrong times
Check timezone settings in both Remindlo and Google Calendar
Verify they match your actual business timezone
Test with a new event to confirm the fix
Duplicate reminders
This usually happens when:
The same event exists in multiple synced calendars
Solution: don't need to duplicate events across the calendars
Phone numbers not detected
Remindlo looks for phone numbers in specific formats. For best results:
Use international format: +44 7700 900000
Or label clearly: "Phone: 07700 900000"
Set your default country prefix in settings to handle local formats
Frequently Asked Questions
How much does it cost to send SMS reminders from Google Calendar?
Remindlo offers a free tier with 10 SMS per month - enough to test the system. Paid plans start at £19/month for 75 SMS. See full pricing.
Can I send SMS reminders to multiple clients at once?
Yes. If an event has multiple attendees with phone numbers, each receives their own personalized reminder.
Do clients need to install any app?
No. Reminders arrive as standard SMS text messages. Clients don't need to download anything or create accounts.
Is this GDPR compliant?
Yes. Remindlo is built for businesses with GDPR compliance in mind. You're responsible for having appropriate consent to contact clients, which is typically covered by your existing appointment booking process.
How quickly do new appointments sync?
The dashboard integration syncs in near real-time - usually within a few minutes. The sidebar add-on can trigger immediate manual syncs.
Get Started in 5 Minutes
Ready to reduce no-shows and save hours of manual reminder calls?
Connect Google Calendar in Integrations
Customize your reminder message
Let Remindlo handle the rest
No credit card required. Your first 10 SMS are free.