
Twelve Years, 113 Reviews, and a Traffic Cliff: Why the Only Channel You Truly Own Is Your Customer List
A home service business with a twelve-year-old domain and a 4.7 rating across 113 reviews was, by every reasonable measure, established. Then a 2025 core update arrived, organic traffic fell from 40 to 70 clicks a day to single digits, and nothing the owner has tried since has brought it back. They wrote, in the end, one word that should worry every local business owner: "Completely lost."






















































