Free tool
No-show cost calculator
Calculate how much you can earn by recovering lost clients. Receive a detailed analysis directly to your email.
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Detailed analysis
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Your data
Conservatively (10%)Optimistically (50%)
Your potential profit
Lost clients/year150
Recovered clients30
Additional revenue£9,000
Remindlo cost (year)£499
Net profit (year)£8,501
Return on Investment
1704%
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Why is it worth recovering clients?
One assumption and two published findings, rather than three round numbers
30%
What this calculator assumes
That roughly a third of customers do not come back. It is an assumption, not a measurement: no published lapse rate for service businesses fits every trade. Read the result as a what-if against your own books.
3x
What a returning customer is worth
In auto servicing, a fourth-year customer produced more than three times the profit of a first-year one, across more than 100 companies studied by Harvard Business Review in 1990.
1.29x
What a reminder changes
Take-up of something that had come due was 1.29 times likelier after a text reminder, across six randomised trials of vaccination reminders rated high certainty by Cochrane.
Every figure on this page, with its sample size and what it does not show: our sources.
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Read moreFrequently asked questions
Learn more about no-show and related costs