Apptoto alternativefocused on SMS reminders
Apptoto is a full US scheduling platform with booking pages, payments, and CRMs. Remindlo is the UK-first reminder product when scheduling already lives in your calendar or CRM.

Why service businesses pick Remindlo over Apptoto
Apptoto wins on breadth: scheduling, booking pages, payments, and CRMs in one product. Remindlo wins on focus: SMS reminders done well, priced for UK SMBs.
Less to configure
Skip the booking-page, intake-form, and CRM-integration setup. Connect a calendar or import a CSV and reminders go out today.
UK-first defaults
British English copy, GBP pricing, dd/MM/yyyy dates, Europe/London time zone, and ICO-aware consent labels are the defaults, not the override.
Tiered pricing that fits a small UK practice
A free plan to test on real customers, a £19 Starter, and a £49 Standard. No enterprise-style setup or per-seat math required.
Remindlo vs Apptoto at a glance
Apptoto is a wider platform. Remindlo is the SMS-reminder slice of it, built for the UK.
- Remindlo10 SMS per month, no card requiredApptotoFree trial only
- RemindloYesApptotoUS-first
- RemindloBuilt-inApptotoNot available
- RemindloYes, rolls next-due date forwardApptotoManual scheduling
- RemindloBuilt-inApptotoBuilt-in
- Booking pages and intake formsRemindloNot the focusApptotoStrong: customisable booking pages
- Voice remindersRemindloNot the focusApptotoAvailable
- CRM integrations (Salesforce, Clio, EMR/EHR)RemindloREST API and ZapierApptotoStrong: deep CRM integrations
- RemindloYesApptotoREST API yes, MCP no
- RemindloLibrary of UK templatesApptotoGeneric US-leaning templates
Comparison last reviewed 2026-05-17. Apptoto pricing and features change over time, so check Apptoto for the latest details.
What Remindlo does that a wider platform makes harder
Three trade-offs Remindlo makes deliberately to stay simple for UK service businesses.
Reminders, not the whole stack
Calendar or CRM stays where it is. Remindlo handles the SMS reminder layer on top of it.
Onboarding measured in minutes
No booking-page design, no intake form builder, no SSO project plan. Signup to first reminder in about two minutes.
British by default
Currency, date format, time zone, and consent copy match UK service businesses without configuration.
Hi Olivia, your 6-month check-up at Bright Dental is on Wed 09 Apr at 11:00.
Reply 1 to confirm or call 020 7946 0144 to rebook.
Bright Dental
Where UK businesses pick Remindlo over Apptoto
Smaller service businesses that want a focused reminder tool, not a whole scheduling suite.
Moving from Apptoto when you only need the reminder part
If you mainly use Apptoto for SMS reminders, the Remindlo move takes about an hour.
- 1
Export contacts from Apptoto
Download your contact list, including next-due dates and tags, as a CSV.
- 2
Import into Remindlo
Use the bulk importer. Map columns to first name, phone (E.164), email, next-due date, and tags.
- 3
Pick a UK template and run
Choose a Remindlo industry template, set the cadence, and switch the campaign on. Booking pages can stay where they are.
Works with your calendar
Connect Remindlo to Google Calendar and turn scheduled appointments into automatic SMS reminders. No CSV uploads, no scripting.
Works with Google Calendar
Already use Google Calendar for bookings? Connect it to Remindlo and every appointment with a phone number triggers an SMS reminder automatically. No extra steps.
See how Google Calendar integration works →Or any other calendar
Don't use Google? Connect Outlook, Microsoft 365, Apple iCloud, Fastmail, Yahoo, Proton, or any webmail/hosting calendar by pasting its public ICS URL.
Calendar SMS reminders setup guide →
Reminder pricing without enterprise overhead
Free plan, £19 Starter, £49 Standard, plus £0.18 per SMS overage. No per-seat fees, no setup costs.
Free Plan
- 10 SMS/month
- Test the system
- Email support
- No credit card required
Starter Plan
- 75 SMS/month
- Unlimited emails
- Contact import
- Email support
Standard Plan
- 250 SMS/month
- Unlimited emails
- Contact import
- Priority support
GBP, USD, EUR and many more currencies supported.
Frequently asked questions
Need reminders, not the whole scheduling stack?
Try Remindlo for free and keep your existing calendar, CRM, or booking tool in place.
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